by Bob McCarthy | Sep 19, 2014 | Copywriting, Direct Mail, Direct Marketing, Lead Generation, Print Advertising
Several years ago, Ace Hardware ran a one-day sale that allowed customers to fill up a paper bag and take 20% off on all items in the bag. We’ve seen these direct mail ideas before. Ace Hardware sent out large paper grocery bags and invited customers to come and fill...
by Bob McCarthy | Sep 9, 2014 | Copywriting, Direct Mail, Direct Marketing, General, Lead Generation, Print Advertising
When direct mail became a mainstream marketing channel for the largest brands back in the early 80’s, many advertising agencies jumped on the bandwagon and started to offer direct marketing services. It was a natural extension for them. They were already...
by Bob McCarthy | Dec 9, 2013 | Copywriting, Direct Mail, Direct Marketing, Email Marketing, General, Lead Generation, Lead Nurturing, Online Advertising, Print Advertising, Web Marketing
I just finished reading an article in B2B Online that provided insight on a failed email campaign by Level 3 Communications, a multi-national telecommunications company. Over a five-month period at the end of 2012, the company created and executed an email campaign to...
by Bob McCarthy | Nov 26, 2013 | Articles, Bob McCarthy's Blog, Collateral, Copywriting, Direct Mail, Direct Marketing, Email Marketing, General, Lead Generation, Lead Nurturing, Online Advertising, Print Advertising, Survey Marketing, Web Marketing
Every year around this time as we approach the holiday season, I begin to assess my business direction for the past year to see what worked and how I might better invest time moving forward. Almost every year, I come to same conclusion: I spend a lot of time working...
by Bob McCarthy | Nov 19, 2013 | Copywriting, Direct Mail, Direct Marketing, Email Marketing, General, Lead Generation, Lead Nurturing, Online Advertising, Print Advertising, Web Marketing
It almost goes without saying … If you want to generate sales leads, you need to give people a reason to respond to your marketing promotions. And one very good way to do that is through the use of lead magnets. What is a lead magnet? No, it’s not something you...
by Bob McCarthy | Oct 23, 2013 | Direct Mail, Direct Marketing, Email Marketing, General, Lead Generation, Print Advertising, Web Marketing
It’s only natural. When you look at the results of your testing, you always want to know why. Sometimes the test confirms your suspicions and you confidently boast your rationale. In other cases, the test surprises you and you start looking for other reasons why the...
